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Press Releases
August 7, 2002
INTERNATIONAL WHOLESALE TILE LAUNCHES TESORO COLLECTION
Distributor Targets Retailers with International Products
Palm City, Fla. – August 7, 2002 – International Wholesale Tile (IWT), a leading tile distributor, announces today the launch of Tesoro, a collection of premium porcelain tiles, as well as natural stone borders and accents imported from around the world.
IWT will distribute Tesoro to hundreds of select retailers across the United States. The consumer will then have the opportunity to purchase the collection – featuring the best borders, accents and tiles – for floors, walls and decorative purposes. Tesoro also includes a collection of bathroom accessories. “IWT is delighted to launch such a beautifully put together and unique collection representing the world’s finest factories,” said company President Paul Boucher. “The custom-made, solid wood displays that will showcase Tesoro are attractive and ensure that selections are easily accessible by the customer.”
The collection’s premium porcelain tiles, as well as natural stone borders and accents, come in many size variations in a total of 145 designs – including metallics. The Tesoro collection is comprised of two display systems: borders and accents, and tile:
The borders and accents display includes 25 display panels offering extensive and inspired options. The tile display includes 32 grouted panels with the best selections from around the world.
Benefits of the Tesoro collection include the following:
• Concept boards that simplify showroom selections
• Competitive pricing that will build real value for retailers
• A large amount of in-stock inventory to ensure a dependable source of material
• A 15-year wear warranty on all the quality porcelain products in the display for residential use
“Tesoro is a hand-picked collection that promises to be a win-win scenario for both retailer and consumer,” added Boucher. “We are currently fielding inquiries from retailers interested in carrying Tesoro, and have been shipping the product for several weeks. The response has been tremendous, as retailers desire to be the first in their market to represent Tesoro.”
About International Wholesale Tile
International Wholesale Tile is a Palm City, FL-based supplier of the finest quality tile materials available direct to allied distributors founded in 1994. With 60 employees and more than five million square feet of inventory in stock, the company is one of the industry’s most focused distributors. The company’s mission is to deliver tile products and services with unwavering quality. For more information, call 800-340-TILE (8453) or email info@iwttesoro.com.
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