|
|
Magazine Advertising
IWT is continuing with a visible advertising strategy for its flagship brand, Tesoro. The latest campaign was launched in March of 2005, and features a fresh new look at tile advertising. The new campaign, entitled "space," features portraits of Tesoro users along with stunning close-up images of the tile itself, with simple three-word headlines for each ad. Insertions are running through 2005 in Southern Accents, Traditional Home and Southern Living magazines.
 2004 Advertising
In 2004, IWT took a more aggressive approach to marketing its flagship brand, Tesoro. It resulted in insertions in some of the nation’s most prestigious architecture, interior decorating and lifestyle magazines with full color ads featuring various aspects of the Tesoro collection. The ads ran in titles as familiar as Architectural Digest, House Beautiful and Southern Living.
|
